New Green, Siemens Hausgeräte, IFA 2009, Berlin, Germany - FRANKEN\ARCHITEKTEN

New Green

Based on the existing stand concept, the focus in 2009 was on energy efficiency and floor care. Interactive, multimedia exhibits present the complex contents in an impressive manner that arouses interest. In the energy section each group of appliances is represented by an ensemble of what are known as shining stalagmites. In the field of floor care, state-of-the-art vacuum cleaner models are presented in bright floor display cases.

Client Siemens Hausgeräte
Location IFA 2009, Berlin, Germany
Project-Team Frank Brammer, Cathrin Loose, Isabel Strelow

Ade Hauser Lacour, MESO Digital Interiors

Status Realised 2009
Dimension 3.120 m²

Narrative Spaces





Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.



  • Exhibition Design, Design Vision International Publishing Co., 2012
  • Show Time, SendPoints Publishing, 2012