Outlet Arena, Adidas, Herzogenaurach, Germany - FRANKEN\ARCHITEKTEN

Outlet Arena

“Sport behaves to everyday life as the saint to the profane”.
Peter Sloterdijk

The essence of the Adidas brand is the passion which is generated from the movements of the human body during sporting rituals. The shape of the structure was created from the movements of three athletes, generated with the help of motion tracking. The passion was visible. The three stripes of the logo which form the façade of the factory outlet were formed from these movements.

Client Adidas
Location Herzogenaurach, Germany
Project-Team Prof. Bernhard Franken, Kirstin Fried, Carsten Trojan

Bollinger + Grohmann

Status Completed 2002
Dimension 16.400 m²

Narrative Spaces





Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.



  • Spatial Narratives, Conway Lloyd Morgan, Av Edition, 2008