Siemens – Inventing the future. Siemens launched its IC5 range of home appliances at the IFA in Berlin under this motto. A futuristically designed structure like a large meteorite which had landed on Earth was at the center of the stand, where the new range of appliances was presented. A ring-shaped ceiling wreath surrounded the meteorite like the gallery of an ancient temple complex.
|Location||IFA 2008, Berlin, Germany|
|Project-Team||Frank Brammer, Bernhard Franken, Cathrin Loose, Natascha Baier, Christian Fritz, Karl-Friedrich Horrer, Sahdia Kaster, Fabian Luttropp, Isabel Strelow|
Ade Hauser Lacour, MESO Digital Interiors
Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.