New Blue, Siemens Hausgeräte, IFA 2008, Berlin, Germany - FRANKEN\ARCHITEKTEN

New Blue

“Fire forms the basis of heat, defense, light and of course cooking and the preservation of food. Thus it is no wonder that one of the most revered altars in the Roman Forum was the Temple of Vesta.”
Peter Davey “Herd und Heim”, in “Der Architekt, der Koch und der gute Geschmack”, 2007
Siemens – Inventing the future. Siemens launched its IC5 range of home appliances at the IFA in Berlin under this motto. A futuristically designed structure like a large meteorite which had landed on Earth was at the center of the stand, where the new range of appliances was presented. A ring-shaped ceiling wreath surrounded the meteorite like the gallery of an ancient temple complex.
Client Siemens Hausgeräte
Location IFA 2008, Berlin, Germany
Project-Team Frank Brammer, Bernhard Franken, Cathrin Loose, Natascha Baier, Christian Fritz, Karl-Friedrich Horrer, Sahdia Kaster, Fabian Luttropp, Isabel Strelow
Partner

Ade Hauser Lacour, MESO Digital Interiors
Status realised 2008
Dimension 3100 m2

Narrative Spaces

parametric

semantic

scenographic

ritual

Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.

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Type

Awards

  • iF communication design award 2009
  • ADC Award 2009 
  • Adam Award 2009
  • Designpreis der BRD 2011 (nominiert)

Publications

  • form - The Making of Design, Birkhäuser Verlag AG, 2010
  • Messedesign Jahrbuch 2009/2010, Christian Schönwetter, Av Edition, 2009