New Blue, Siemens Hausgeräte,  IFA 2008, Berlin, Germany - FRANKEN\ARCHITEKTEN

New Blue

“Fire forms the basis of heat, defense, light and of course cooking and the preservation of food. Thus it is no wonder that one of the most revered altars in the Roman Forum was the Temple of Vesta.”
Peter Davey “Herd und Heim”, in “Der Architekt, der Koch und der gute Geschmack”, 2007

Siemens – Inventing the future. Siemens launched its IC5 range of home appliances at the IFA in Berlin under this motto. A futuristically designed structure like a large meteorite which had landed on Earth was at the center of the stand, where the new range of appliances was presented. A ring-shaped ceiling wreath surrounded the meteorite like the gallery of an ancient temple complex.

Client Siemens Hausgeräte
Location IFA 2008, Berlin, Germany
Project-Team Frank Brammer, Bernhard Franken, Cathrin Loose, Natascha Baier, Christian Fritz, Karl-Friedrich Horrer, Sahdia Kaster, Fabian Luttropp, Isabel Strelow

Ade Hauser Lacour, MESO Digital Interiors

Status realised 2008
Dimension 3.100 m²

Narrative Spaces





Rituals create both movement
and meaning in spaces, as with the liturgy and the theatre, linking the real to the abstract. Ritual is the means of inflecting the sublime and the ethereal into a narrative.



  • German Design Award 2012 (nominiert)
  • Designpreis der BRD 2011 (nominiert)
  • iF communication design award 2010
  • iF communication design award 2009
  • ADC Award 2009 
  • Adam Award 2009



  • iF communication design award yearbook 2010, iF International Forum Design GmbH, Birkhäuser Verlag AG, 2010
  • form - The Making of Design, Birkhäuser Verlag AG, 2010